White-labelled by default
Your logo, your colours, your domain. Your clients see your agency — never us.
Custom domainBranded email
Software for coaching agencies · Barcelona / Luxembourg
Software for coaching agencies that have outgrown chat threads.
Praxio replaces the spreadsheets, WhatsApp groups, and paper your agency runs on. One platform — clients, schedules, packages, billing — white-labelled to your brand.
Built for
Coaching agencies
Endurance coaching
Where
BCN · LUX
Spain & Luxembourg
Stage
Early
Going live summer ‘26
Cadence
Quarterly
New features each release
01 / The platform
One platform. Your brand on top.
Same software for every agency, white-labelled to look like yours. Clients see your name on the invoice, your logo on the dashboard, your domain in the URL.
Everything in one place
Clients, roster, schedule, packages, billing, reminders. One system, no more spreadsheet stack.
SchedulePackagesBilling
We set it up for you
Onboarding, data migration, white-label config, team training. All inside the setup fee.
MigrationTraining
Quarterly releases
New features each quarter, shaped by what every agency on the platform is asking for.
Steady cadenceNo surprises
Real support, not a queue
Same team for the life of the contract. One number, your time zone. Support is in the subscription.
SLAOwnership
Focused, not generalist
We learn one vertical at a time. Today that’s endurance coaching across Spain and Luxembourg — adjacent service businesses are in research.
FocusedPatient
02 / How buying us works
Set up once. Run for years.
Two-line pricing. A one-time setup fee gets you live; an annual subscription covers everything after. No per-seat surprises.
What you pay
Two lines · annual
01
Setup fee · one-timeOnboarding, data migration, white-label config, team training. Quoted per agency, scoped before signing.
02
Annual subscriptionPlatform access, support, every release that ships during the year. Renewed annually, never per-seat.
A note on roadmap
Feedback comes from every customer on the platform. The product direction stays with us, so the same software keeps getting sharper for everyone using it — quarter after quarter.
03 / Approach
How we think about the work.
Six principles. Not a manifesto — the rules of the room we work in.
·01
One vertical at a time, slowly.
Endurance coaching today. We earn the right to serve a market by knowing the work better than they expect.
·02
Software as infrastructure.
The platform is an instrument, not a lifestyle app. Dense, legible, dignified — trusted with the schedule and the money.
·03
White-label is the default.
Your clients should never see us. The brand we’re proudest of is the one on the invoice they receive.
·04
One platform, one direction.
Feedback comes from every customer on the platform. The product direction stays with us, so the same software keeps improving for all of them.
·05
Patience is the strategy.
Better to ship one platform that lasts a decade than a portfolio that doesn’t outlive its pitch deck.
·06
Design and engineering are one craft.
We don’t hand off — we co-author. Every pixel that ships is argued over by the people on call for it.
04 / Team
A two-person team. No middlemen.
We’re university students running a small software company. When you work with Praxio you talk directly to the people writing the code and signing the invoice.
Owns the Praxio platform end-to-end — product, engineering, infrastructure. Studies Global Business at EADA x SKEMA Business School in Barcelona. Luxembourgish, with a self-taught computer science background.
LinkedIn →Handles sales, product direction, and brand. Studies Global BBA at EADA x SKEMA Business School in Barcelona. Trilingual (French, English, German), with hands-on operational experience across ventures in Luxembourg, Spain, and France.
LinkedIn →05 / Where we are
Endurance coaching today. Adjacent verticals on the horizon.
Running, cycling, and triathlon agencies across Spain and Luxembourg. First clients go live summer 2026.
P1
The back office for a small-but-serious coaching agency.
Client roster, scheduling, packages, billing, automated reminders. White-labelled per agency. Built for running, cycling, and triathlon coaches across Spain and Luxembourg.
P2
Same shape, different sport.
Personal training, physiotherapy, swim and climbing have the same back-office shape. We’ll move when phase 1 is steady.
Pending phase 1 traction
06 / Contact